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Few weeks ago, the Atlanta market was covered-[literally] with the Grand Opening of the “New Era” flagship store nestled in the urban district of downtown Atlanta. This marks the company’s fifth store opening. Who better to host it this event was Mr. Welcome to Atlanta himself –Ludacris.


Ludacris, along with the entire DTP family crowded in the 2,500 square foot real estate to make there presence known to many. In the efforts to promote their new compilation cd, “Strength in Numbers,” the DTP family indeed showed why they are considered one of the most sought after crews on the rap industry.

The store is position at 117 Luckie Street; it will include a great deal of ATL exclusives, and crossover caps that promise to make trend-setters of all sorts salivate.

The evening turned out well, including the food that was being served. This was an event full of not only fashion-forward gurus but music icons. This gave this event a new flavor for Atlanta’s shopping needs.
Big Shouts out to Nicole Garner of The Garner Circle